This is the practice of researching, writing and lobbying to obtain editorial media coverage of news, features and advice columns within newspapers, magazines, radio and TV – and associated websites - relevant and influential to the client and importantly at no direct cost.
We believe the emphasis must be on quality not quantity. You should only send out press releases or talk to the media when there is a strong news angle.
PPL works closely with clients to identify these all important news angles and the key messages clients need to get across. You can rest assured the editorial team at PPL has decades of journalistic experience.
They understand completely what a journalist needs, produce excellent copy on behalf of their clients and always respect deadlines.