Today any crisis management plan must have a section to deal with the growing influence of social media. In fact social media can arguably turn an issue into a full blown crisis in minutes.
Accepting this at PPL we will make sure the basic principles of crisis communications remain firmly in place and indeed we have practical experience of successfully doing so, particularly when a member of staff of one client tweeted she had knocked a cyclist off his bike!
I do not recall Partnership Plus ever letting us down. They do not 'go silent' about its clients for months on end.