Having a Facebook presence is being seen as vital by more and more commercial organisations. Yet how that Facebook page is used will vary greatly from client to client. A high tech company's needs will vary greatly from a b2c company anxious to engage with tens of thousands of customers.
PPL's approach to Facebook is simple – making sure it is being used in the most effective way possible, ensuring you make the right posts, carefully monitor what others are posting and be ready to immediately respond to any negative posts.
I find Partnership Plus a very professional company to work with.