Today producing a video is increasingly seen as a cost effective way of communicating with clients and customers. YouTube offers you the ideal medium to get it seem by literally millions of people.
Remember to use YouTube Analytics to see how effective you are being; what is working, audience retention, and viewer sources are all available.
There are PR's who you can rely on and those you can't and then there are the rare few always willing to go the extra mile. Partnership Plus comes into the latter category.